Privacy Policy

Block Privacy Policy

(Last updated on July 31st, 2018) 

This privacy and cookie Policy (the “Policy”) describes how Lyra Technologies, Inc., dba Block (“Block,” “we,” and “our”) collects, uses, protects and shares information, including personal data, about visitors to our website at (the “Site”). By accepting this Policy and our Terms of Service [] (the “Terms”), you consent to our collection, storage, use and disclosure of your information as described in this Policy. 

As used in this Policy, “personal data” means any information which, either alone or in combination with other information we hold about you, identifies you as an individual, including, for example, your name, postal address, email address and telephone number. “Anonymous data” means data and information that does not permit you to be identified or identifiable, either alone or when combined with any other information available to a third party. 

We will only process your personal data in accordance with applicable data protection and privacy laws. We need certain personal data in order to provide you with access to the Site and respond to inquiries.

Contact Information: If you have any questions, comments or concerns regarding our Policy and/or practices, please send an e-mail to All other inquiries should be directed to Block’s support page. Mail may be directed to: 

Lyra Technologies, Inc.

Attn: Legal

45 Main St.

Suite 202

Brooklyn, New York 11201

Telephone: 800-557-1445

This Policy is incorporated into the Terms, which govern your use of the Site. Unless otherwise required by applicable law, any disputes related to this Policy will be handled according to the dispute resolution procedures outlined in the Terms. Capitalized terms used but not defined in this Policy have the meanings provided in the Terms. 

Changes to this Policy: We will post any modifications or changes to the Policy on this page. We reserve the right to modify the Policy at any time, so we encourage you to review it frequently. The “Last Updated” legend above indicates when this Policy was last changed. If we make any material change(s) to the Policy, we will notify you via email (if available) and/or post a notice on the Site prior to such changes(s) taking effect.


We collect information about you in the following ways:

Information You Give Us. This includes:

  • the personal data you provide when you register for an account, which includes your email address;
  • the information you provide when you submit a request for Contracting Services (including your phone number and home address and any associated Content)
  • the personal data you provide when you report a problem with the Site or when we provide you with customer support;
  • when you participate in one of our surveys, we may collect additional information;  
  • if you participate in a sweepstakes, contest or giveaway on our Site, we may ask you for your e-mail address and/or phone number (to notify you if you win or not). We may also ask for first and last names, and sometimes post office addresses to verify your identity and / or to send you prizes. In some situations we may need additional information as a part of the entry process, such as a prize selection choice. These sweepstakes and contests are voluntary. We recommend that you read the rules for each sweepstakes and contest that you enter; and
  • the personal data you provide when you correspond with us by phone, email or otherwise.

Information from Social Networking Sites. The Site include(s) interfaces that allow you to connect with social networking sites, such as Twitter and Facebook (each a “SNS”). If you connect to a SNS through the Site, you authorize us to access, use and store the information that you agreed the SNS could provide to us based on your settings on that SNS. We will access, use and store that information in accordance with this Policy. You can revoke our access to the information you provide from the SNS at any time by amending the appropriate settings from the account page on the applicable SNS.

Information We Get from Others. We may also get information about you from other sources, for example, if you have agreed to share information with one of our partners or if someone refers you to us. 

Information Automatically Collected. We automatically collect information about you and your computer or mobile device when you access our Site. For example, we log your computer or mobile device operating system name and version, manufacturer and model, browser type, browser language, screen resolution, the website you visited before browsing the Site, pages you viewed, how long you spent on a page, access times and information about your use of and actions on the Site. We collect this information about you using cookies. Please refer to the sections on cookies, Flash Technology and Pixel Tags below. 


What are cookies?

We collect information using “cookies.” Cookies are small data files stored on the hard drive of your computer or mobile device by a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on the Site. 

We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which are used only by us to recognize your computer or mobile device when it revisits our Site; and (2) third party cookies, which are served by service providers on our Site and can be used by such service providers to recognize your computer or mobile device when it visits other websites. 

Cookies we use

Our Site uses the following types of cookies for the purposes set out below: 

Type of cookie


Essential Cookies 

These cookies are essential to provide you with services available through our Site and to enable you to use some of its features. For example, they help the content of the pages you request load quickly. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.

Functionality Cookies

These cookies allow the Site to remember choices you make when you use our Site, such as remembering your language preferences, remembering your login details and remembering open projects. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Site. 

Analytics and Performance Cookies

These cookies are used to collect information about traffic to our Site and how users use our Site. The information gathered does not identify any individual visitor. The information is aggregated and anonymous. It includes the number of visitors to the Site, the websites that referred them, the pages they visited on the Site, what time of day they used the Site, whether they have visited our Site before, and other similar information. We use this information to help operate the Site more efficiently, to gather broad demographic information and to monitor the level of activity on the Site. 

We use Google Analytics, Segment, FullStory, Facebook, Hubspot and Google Tag Manager for this purpose. These services use their own cookies, which are only used to improve how the Site works. 

You can find out more information about Google Analytics cookies here:

You can find out more about how Google protects your data here:

You can find out more about how Segment protects your data here:

You can find out more about how FullStory protects your data here:

You can find out more about how Facebook protects your data here:

You can find out more about how Hubspot protects your data here: 

Social Media Cookies

These cookies are used when you share information using a social media sharing button or “like” button on the Site or when you engage with our content on or through a social networking website such as Facebook, Twitter or Google+. The social network will record that you have done this. 

Disabling cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings. 

Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit and

If you do not accept our cookies, you may experience some inconvenience or be unable to use the Site. For example, we may not be able to recognize your computer or mobile device.


We also use Flash cookies (which are also known as Flash Local Shared Object (“LSOs”)) on the Site to collect and store information about your use of the Site. Unlike other cookies, Flash cookies cannot be removed or rejected via your browser settings. If you do not want Flash cookies stored on your computer or mobile device, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel at You can also control Flash LSOs by going to the Global Storage Settings Panel at and following the instructions. Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including those used in connection with our Site.


We also use pixel tags (which are also known as web beacons and clear GIFs) to track the actions of users on our Site. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags measure the success of our marketing campaigns and compile statistics about usage of the Site so that we can manage our content more effectively. The information we collect using pixel tags is not linked to our users’ personal data. 


Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to do not track signals. To find out more about "Do Not Track," please visit


We may use your personal data as follows:

  • to operate, maintain, and improve the Site and our services;
  • to respond to your comments and questions and to provide customer service;
  • to send information including technical notices, updates, security alerts, and support and administrative messages;
  • as we believe necessary or appropriate (a) to comply with applicable laws; (b) to comply with lawful requests and legal process, including to respond to requests from public and government authorities; (c) to enforce our Policy; and (d) to protect our rights, privacy, safety or property, and/or that of you or others; and
  • as described in the “Sharing of your Personal Data” section below.


We may share your personal data as follows:

  • Third Parties Designated by You. We may share your personal data with third parties where you have provided your consent to do so.
  • Our Third Party Service Providers. We may share your personal data with our third party service providers who provide services such customer service, email delivery, and other similar services. These third parties are only permitted to use your personal data to the extent necessary to enable them to provide their services to us. These third parties include Contractors.  They are required to follow our express instructions and to comply with appropriate security measures to protect your personal data. Additionally, we use Stripe to process all payments made online (although such payments are not made from or via the Site). In connection with the processing of such payments, we do not retain any personal data or financial information such as credit card numbers. Rather, all such information is provided directly to Stripe, whose use of your data is governed by their privacy policy, available at
  • Corporate Restructuring. We may share personal data when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.


We may create anonymous data from the personal data we receive about you and other individuals whose personal data we collect. Anonymous data might include analytics information and information collected by us using cookies. We make personal data into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze usage patterns in order to make improvements to our Service.


Our Site may contain links to third party websites and features, including through posting to SNS. This Policy does not cover the privacy practices of such third parties. These third parties have their own privacy policies and we do not accept any responsibility or liability for their websites, features or policies. Please read their privacy policies before you submit any data to them. 


If you provide feedback to us, we may use and disclose such feedback on our Site, provided we do not associate such feedback with your personal data without your express consent.


Your information, including personal data that we collect from you, may be transferred to, stored, and processed by us and our third party providers outside the country in which you reside, including the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Policy. 


We use reasonable organizational, technical and administrative measures to protect personal data within our organization. Unfortunately, no transmission or storage system can be guaranteed to be completely secure, nor is transmission of information via the internet. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us as set forth above. 


We will only retain your personal data for so long as you have a customer account with us and up to one (1) year thereafter, unless a longer retention period is required or permitted by law (for example for regulatory purposes).


Our Site is not intended for children under 16 (or the age that the applicable jurisdiction defines as a child). If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us using the details above. We will delete such information from our files as soon as reasonably practicable.


We ask that you not send us any sensitive personal data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Site. 

If you send or disclose any sensitive personal data to, you consent to our processing and use of such sensitive personal data in accordance with this Policy. 

16. Your Rights

  • Opt-out. You may contact us anytime to opt-out of: (i) direct marketing communications; (ii) any new processing of your personal data that we may carry out beyond the original purpose; or (iii) the transfer of your personal data outside the European Economic Area (if you are an EEA resident). Please note that your use of some of the services may be ineffective upon opt-out. 
  • Access. You may access the information we hold about you at any time by contacting us directly. 
  • Amend. You can also contact us to update or correct any inaccuracies in your personal data.
  • Move. Your personal data is portable – i.e. you to have the flexibility to move your data to other service providers as you wish. 
  • Erase and forget. In certain situations, for example when the information we hold about you is no longer relevant or is incorrect, you can request that we erase your data. 

If you wish to exercise any of these rights, please contact us using the details above. In your request, please make clear: (i) what personal data is concerned; and (ii) which of the above rights you would like to enforce. For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable and in any event, within one month of your request. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion.


We are committed to resolve any complaints about our collection or use of your personal data. If you would like to make a complaint regarding this Policy or our practices in relation to your personal data, please contact us at: We will reply to your complaint as soon as we can and in any event, within 45 days. We hope to resolve any complaint brought to our attention, however if you feel that your complaint has not been adequately resolved, you reserve the right to contact your local data protection supervisory authority.

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